How Vincenzo's Sells 26,000 Pizzas a Year Without Touching the Website

Tom Vincent did not sign up to be a webmaster. He signs dough. Storekit had to remove website work from his week entirely — from the first shop opening.

Pizza first, software never

Tom's priority was clear from day one: the dough, the oven, the make line — not chasing menu updates across a fragile website or fielding phone orders that ate into service.

I want to focus on making pizza. I don't want to focus on making a website. I don't want to focus on operations... It does it all for me.

Opened with Storekit — not migrated to it

They did not switch to Storekit. They opened with it. Pickup slots, lead times, and branded online ordering were built into the launch — staff trained on one screen where orders land formatted for the make line.

Pickup became the default

Guests bookmarked the branded flow. Klaviyo nudges brought lapsed regulars back without Tom writing a single campaign from scratch.

Scaled to three shops on one stack

No Sunday night menu uploads. Pricing changes propagate once across every site. Tom's team sees the same numbers the guest sees at checkout — and the system grew with each new opening without a rebuild.