How Sprout & Co Rebuilt Their Tech Stack — and Unlocked Record Sales in Week One

Sprout & Co had already done the hard part — built a strong brand, scaled to 10 sites, and generated serious demand. The issue was everything around it.

The problem

Vita Mojo ran the entire stack. On paper, it did everything. In reality, it meant compromise everywhere.

The app looked like everyone else's, and had a crash rate of 4.6%. No real branding. No flexibility. No control.

The branding was quite basic on the app. We have no control over what can change.

At the same time, core parts of the operation were breaking under growth. Click & Collect was doing ~10% of revenue — but through a subpar experience. Catering was worse: strong organic demand, with zero marketing, and everything completely manual.

Every order meant booking couriers by hand, managing spreadsheets, and sending calendar invites.

Emma's mornings are just taken up by booking couriers.

It worked — but it wasn't ready to scale. And the real problem: they didn't own the guest relationship. No custom app. No direct loyalty loop. No control over what happens next.

The shift

By April 2025, the decision was already forming.

We were looking to see if there's a better platform for our operations out there.

The tipping point wasn't one feature. It was accumulated friction. Then it accelerated.

• A new site launch (Dundrum) created a hard deadline
• Loyalty (Leat) and POS (Lightspeed) were already decided
• CEO Jack Kirwan pushed for speed — internally described as "igniting a fire"

Now it wasn't "should we change?" It was: how fast can we replace this without breaking the business?

What they needed was simple: a custom branded app, a system that fits how they operate (not the other way round), catering that runs without human intervention, and a partner who can actually coordinate the migration.

The solution

Sprout & Co rebuilt their stack — properly this time. Not another all-in-one. A modular best-in-class system that actually works together.

At the centre: Storekit.

• Native iOS + Android app
• Click & Collect across all 10 sites
• Fully integrated catering ordering
• Direct integration with Lightspeed POS
• Loyalty powered by Leat, embedded into the journey

The difference is how it runs day-to-day. The app isn't just a channel. It's the experience.

Guests can experience the Sprout & Co brand (not a templated UI), order in seconds, earn and track rewards, and reorder without friction.

Catering is no longer a manual process. Orders flow straight into the kitchen. Couriers are handled without phone calls. No spreadsheets. No workarounds. What used to take an entire morning now just happens.

The impact

Launch day set the tone. 5K+ new accounts created. Day one.

Week one brought over 2,000 app orders — and more importantly, no operational fallout.

The business kept running.

During launch week, Sprout recorded some of their biggest sales days ever. Not from "more traffic." From better conversion and repeat behaviour.

Catering is still doing €20k–€35k/month — and now it's actually scalable. Click & Collect represents ~10% of revenue — and now runs through a branded, high-performance experience.

Across the board: less manual work, faster operations, better guest experience, and full control over the channel. And critically — all 10 locations migrated without disruption.